Well I’m delighted to report I have a new job! Well, contract. And…business too!
A bit of background: I work at EBC 1.5 days a week as Creative Arts Director, and the rest of my week is spent in the music industry, working with artists, publishers and labels on their royalties. Now in an almost perfectly divine symmetry, I’ve this month set up my own company to manage this…which means I can contract out some of my time…to the church.
So this May I’ll be starting a six month project with EBC to overhaul and refine our communications.
How we got here?
Another bit of background: As I’ve blogged about on this site regularly, we’ve spent a lot of time as a church refining our Sunday services. From the music, to the media content, to the publicity, to the language used when speaking, we even refine down to timings, orders and transitions so the Sunday service experience for any attender is something memorable, effective, and hopefully challenging and inspiring enough that they want to come back for more.
What has struck me more and more over the past few months is, while we’ve got to a stage where our worship services are consistently great, our attention to detail and systems have not been applied to …well pretty much any of our other communications. So our emails, website, social media, paper (lots of paper) while by no means bad are just not co-ordinated, generally have a disparate feel and are overseen separately by several different people.
What to do?
So my new project is to examine all we do in terms of communication output and refine it. We’ll be creating and implementing a new logo for EBC, and setting an overall theme in terms of fonts, colours and presentation so all of our output is consistent, easily identifiable as coming from EBC and beautiful! Our staff emails will all have consistent footers, in a similar font, our website will be much more user friendly especially for first time visitors. And we will finally properly bring ourselves into the 21st century with properly set up and managed social media presence.
I am really looking forward to this challenge, and what I want to do is update regularly here, as I believe it’s another important part of communicating the message for and from the church. So expect to be reading much more about colours, identity and style guides in addition to the ideas and observations already being shared here.
This post also marks EBC passing the 500 regular attender mark, which is a major milestone in church attendance and growth (there were 300 of us in 2008). And finally, I realise this is my 100th post on this site…just before our anniversary (I started it on my birthday in 2014), so yay me! Let’s celebrate!