30th June, hard to believe we’re halfway through the year already! I’ve mentioned here before I’m currently working on a new project with EBC on updating our website and overall branding. And the question which came up first was, who are you?
Now I’ve been researching logo design, style guides, branding and fonts…all of which has come in useful with my other launch this year. But the prospect of overseeing something so big for a whole church has been quite daunting…so I was delighted to discover that ChurchInsight, the people we use to maintain and host our website not only offer a bespoke branding and logo design package, they are also able to take the final result and transfer it across to our website, reskinning all of the existing data leaving us with a brand spanking new homepage in line with our new branding!
As part of this process I had a long conversation with ChurchInsight so they could get an understanding for who we are. After all, it would be unusual to get someone to choose the clothes we wear or the music we listen to without knowing a bit about us before. It would be like receiving a gift from someone who doesn’t know us at all…you’d either get something which wasn’t you, or a gift card. Its just the same with commissioning a logo…we could say “we want a logo” and whoever we commissioned could say ‘here you are…”, but ultimately it would be a pointless without a bit of background.
Questions to give direction
So I thought I’d share some of the questions we went through so they could get some direction…as the questions which direct the logo design are also questions which provide, or focus the direction of a church. So, without further ado, here is a short list:
- How would you describe your church services?
- What are the long term goals of your church?
- Why do you want a new logo? What do you want your new logo to accomplish?
- How are you different from other churches?
- What’s the age range of your target congregation base?
- What feeling or message do you want your logo to convey to those who view it?
As we were going through the questions, I was quite pleased we as a church had such a clear vision and strategy that it was relatively simple to answer most of the questions…in fact the only ones I stumbled on were when it came to favourite colours and the like… So how about you? If you were thinking about undertaking a rebranding project for your church, or if I bumped into you at a conference and we got chatting about your church, would you have clarity enough to be able to answer the above questions and more?
Who Are You?
If not, then maybe you could take these questions and start to have a conversation about where your church is going, and who it’s trying to take along the way? Of course we all want to be known as churches with doors which are wide open and inclusive, but at the same time we are all going to be known for specific things, or to target specific age groups or demographics. Hillsong is known for its music, HTB for Alpha, Passion Atlanta for…well more music, NorthPoint for its teaching…and on and on. Thats not to say they don’t do children ministry or bible classes or mission…but their identity and their USP are wrapped up in certain well known areas.
We Know Who We Are
We are exploring at EBC what it means to be a 24/7 church, and so although we put a lot into our Sundays, we also run Messy Church during the week, youth events, toddlers and children’s work, and a flourishing older persons ministry which has several meetings across the week. This gives us as a church a fairly broad appeal demographically, but it does mean we can narrow the age focus on a Sunday morning as we know the other age groups are so well catered for during the week at other events.
So like The Who song at the beginning of this post; who are you? Do you know your church’s identity, it’s USP, it’s primary outreach? Or do you need some time as a team to go through some questions to help sharpen your focus? Either way, make sure you know.